About

Founded in 2007 and launched officially in 2010, Berry Jane™ is a US-based activewear brand that sells worldwide. Our collection offers active apparel for yoga, paddle board, surf, water sports, swim, or gym.

Since 2010, Berry Jane has grown into a lifestyle brand that allows women to get out and get moving; in the water, on the boat, on the mountain or on a board - without worrying about the details of her swimsuit. It's about feeling confident doing what you love. We pride ourselves in our sweatshop-free, sustainable collections made in America.

Sustainable Practices 

• We use recycled fabrics and eco-friendly fabrics whenever possible. Recycled fabrics offset the need for new petroleum, reducing our carbon footprint
• Our apparel items are made when our customers order - which means no mass or over production, no overstock to end up in landfills
• No water waste - our fabric printing process uses almost zero water!
• Supporting local manufacturing in America
• Supporting fair  wages and safe working conditions
• Donating unworn returns and exchanges to those in need

Sustainable Manufacturing

We use recycled fabrics and eco-friendly fabrics whenever possible. Recycled fabrics offset the need for new petroleum, reducing our carbon footprint.

Target: Zero Waste

Our apparel items are made when our customers order - which means no mass or over production, no overstock to end up in landfills. No water waste - our fabric printing process uses almost zero water!

Made in America

Since the beginning, Berry Jane has been made in America and the United States. We aim to continue supporting local manufacturing in America and supporting fair wages and safe working conditions.

Giving Back

For every item sold on Berry Jane, we donate a portion of the profits to Vital Voices and Women for Women International, a non-profit supporting the most marginalized women in countries affected by conflict and war. Their programs enable women to earn and save money, improve health and well-being, influence decisions in their home and community, and connect to networks for support. By utilizing skills, knowledge, and resources, women are able to create sustainable change for themselves, their family, and community. 

Berry Jane intends to provide every woman the opportunity to "find her happy place" and feel wonderful enjoying the fun of being active.

Our Mission

"Find Your Happy Place. We'll meet you there"

Our huge swimwear assortment and pretty prints reflect Berry Jane's commitment to providing swimsuits for everyone. We want to transform the way women feel about having to wear a revealing bathing suit in public. Our aim is to encourage everyone to participate in water sports, pool, and beach activities - on their own terms!

Berry Jane intends to provide every woman the opportunity to "find her happy place" and feel wonderful enjoying the fun of being active.

Core Values