Founded in 2007 and launched officially in 2010, Berry Jane™ is a US-based activewear brand that sells worldwide. Our collection offers active apparel for yoga, paddle board, surf, water sports, swim, or gym.
Since 2010, Berry Jane has grown into a lifestyle brand that allows women to get out and get moving; in the water, on the boat, on the mountain or on a board - without worrying about the details of her swimsuit. It's about feeling confident doing what you love. We pride ourselves in our sweatshop-free, sustainable collections made in America.
Sustainable Practices
- We use recycled fabrics and eco-friendly fabrics whenever possible. Recycled fabrics offset the need for new petroleum, reducing our carbon footprint
- Our apparel items are made when our customers order - which means no mass or over production, no overstock to end up in landfills
- No water waste - our fabric printing process uses almost zero water!
- Supporting local manufacturing in America
- Supporting fair wages and safe working conditions
- Donating unworn returns and exchanges to those in need
Sustainable Manufacturing
We use recycled fabrics and eco-friendly fabrics whenever possible. Recycled fabrics offset the need for new petroleum, reducing our carbon footprint.
Target: Zero Waste
Our apparel items are made when our customers order - which means no mass or over production, no overstock to end up in landfills. No water waste - our fabric printing process uses almost zero water!
Made in America
Since the beginning, Berry Jane has been made in America and the United States. We aim to continue supporting local manufacturing in America and supporting fair wages and safe working conditions.
Giving Back
For every item sold on Berry Jane, we donate a portion of the profits to Vital Voices and Women for Women International, a non-profit supporting the most marginalized women in countries affected by conflict and war. Their programs enable women to earn and save money, improve health and well-being, influence decisions in their home and community, and connect to networks for support. By utilizing skills, knowledge, and resources, women are able to create sustainable change for themselves, their family, and community.
Berry Jane intends to provide every woman the opportunity to "find her happy place" and feel wonderful enjoying the fun of being active.
Our Mission
"Find Your Happy Place. We'll meet you there"
Our huge swimwear assortment and pretty prints reflect Berry Jane's commitment to providing swimsuits for everyone. We want to transform the way women feel about having to wear a revealing bathing suit in public. Our aim is to encourage everyone to participate in water sports, pool, and beach activities - on their own terms!
Berry Jane intends to provide every woman the opportunity to "find her happy place" and feel wonderful enjoying the fun of being active.
Core Values
We believe in making a quality product, buying less, and choosing well.
The key to sustainable fashion is in the reduction of waste while creating awareness for the true price of garments. We want to create a business eco-system that not only operates within the USA and Europe, supporting local and small businesses but one that works positively for everyone involved.
We are strong supporters of women-owned businesses and supporting small. It is our goal to do our part in creating long-term growth, lasting job skills that offer comfortable living wages, and raising awareness of the true costs associated with manufacturing. By creating transparency and educating consumers on the work we do here, we hope to create an overall understanding of how each person makes a huge impact.
About Our Logo
Our *Berry Jane™ logo was created as an upside-down triangle with 6 circles. What does it mean?
- Circles: The circle symbol meaning is universal, sacred and divine. It represents the infinite nature of energy and the inclusivity of the universe. (Yes, it also looks like berries!)
- Upside Down Triangle: The upside down triangle is female, lunar, symbolizing feminine or Mother.
- The Number 6: Six is connected with balance, responsibility, and love. Life Path Number 6 has a lot of energy of service in it. It holds the harmony between the macrocosms and microcosms. The 6 life path number is "love toward others in order to exist for others."
Berry Jane™ is owned and operated through Berry Jane, LLC
*Berry Jane™ is a registered trademark Visit USPTO.gov for more info