About

"The next time you hit the sand, streets or the yoga studio, make sure your outfit is as on-point as your Warrior pose. With Berry Jane's playful prints and bold-colored activewear, you can always be sure that you have workout-ready wear that's as unique as you are."
Founded in 2007 and launched officially in 2009, Berry Jane™ is a US-based Women's, Junior and Girls activewear brand that sells worldwide. Our collection offers active apparel for yoga, water sports, swim, fun, or play.
We started our line with bright, funky pop culture prints and while we're still known for our trend setting prints, we have since added more soft basics.  We pride ourselves in our sweatshop-free, sustainable collections made in USA and Europe.
Berry Jane™ is a registered trademark
Visit USPTO.gov for more info

Our Berry Jane™ logo was created as an upside-down triangle with 6 circles. What does it mean?

Circles: The circle symbol meaning is universal, sacred and divine. It represents the infinite nature of energy and the inclusivity of the universe. (Yes, it also looks like berries!)


Upside Down Triangle: The upside down triangle is female, lunar, symbolizing feminine or Mother.


The Number 6: Six is connected with balance, responsibility, and love. Life Path Number 6 has a lot of energy of service in it. It holds the harmony between the macrocosms and microcosms. The 6 life path number is "love toward others in order to exist for others."

Giving Back


For every item sold on Berry Jane, we donate a portion of the profits to Women for Women International, a non-profit supporting the most marginalized women in countries affected by conflict and war. Their programs enable women to earn and save money, improve health and well-being, influence decisions in their home and community, and connect to networks for support. By utilizing skills, knowledge, and resources, women are able to create sustainable change for themselves, their family, and community. 

Core Values


We believe in making a quality product, buying less and choosing well. The key to sustainable fashion is in the reduction of waste and creating awareness for the true price of garments. We want to create a business eco-system that not only operates within the USA and Europe, supporting local and small businesses but one that works positively for everyone involved.

We are strong supporters of women-owned businesses and supporting small. It is our goal to do our part in creating long-term growth, lasting job skills that offer comfortable living wages, and raising awareness of the true costs associated with manufacturing.

By creating transparency and educating consumers on the work we do here, we hope to create an overall understanding of how each person makes a huge impact.

 

Berry Jane™ is owned and operated through Ava Carmichael Brands, LLC